Challenge:

Client needed a website refresh that reflected their warm, welcoming approach and fostered trust with potential clients. Their existing website felt cold and outdated, failing to convey their unique brand identity and offerings.

Solution:

• Empathy-Driven Design: We conducted in-depth interviews with therapists and target audiences to understand their needs and anxieties. This helped us design a user-friendly interface that prioritizes ease of navigation and booking appointments.
• Figma for Seamless Collaboration: We utilized Figma’s collaborative features to ensure close communication with the client throughout the design process. This allowed for real-time feedback and quick iterations, resulting in a design that truly resonated with their vision.
• Building Trust & Connection: The new website design features calming visuals, soft colors, and clear calls to action. We incorporated patient testimonials and bios to showcase the therapists’ expertise and build trust with potential clients.
• Mobile-First Approach: Recognizing the importance of mobile accessibility, we optimized the website for seamless viewing and booking on all devices, ensuring a smooth user experience across platforms.

Results:

• Increased Appointment Bookings: The intuitive design and clear booking process led to a 20% increase in online appointment bookings within the first 3 months.
• Improved Brand Perception: The new website received positive feedback from both therapists and clients, praising its warm and inviting atmosphere and user-friendliness.
• Enhanced Therapist Visibility: Therapist bios and clear service descriptions helped showcase their expertise, leading to more targeted inquiries and client connections.

This therapy website redesign project demonstrates my ability to:

• Understand user needs and translate them into effective UI/UX design solutions.
• Collaborate effectively with clients using Figma and other design tools.
• Create visually appealing and user-friendly websites that achieve business goals.
• Adapt designs for optimal mobile accessibility and performance.

Do you need a website redesign that connects with your clients and boosts your business? Let’s chat about how I can help!